Solutions by Text CEO Dave Baxter

Dave Baxter is CEO of Solutions by Text, is a trusted leader in compliant messaging and integrated text payments for more than 600 consumer financial services companies. Since assuming the role of CEO at SBT in 2021, Dave has overseen remarkable company growth. In 2024, under his leadership, SBT: 1) Achieved 60% year-over-year growth and more than 30% annual bookings growth. 2) Surpassed the coveted “Rule of 40” benchmark, a key metric in the SaaS industry that balances growth and profitability, for the third year in a row. 3) Drove more than 100% YoY messaging volume growth, safely delivering nearly 2 billion messages through its FinText platform. 4. Secured a $110 million growth round co-led by Edison Partners and StepStone Group, representing an exciting leap forward in the company’s growth trajectory.